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Above All.

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Thursday, February 28, 2008

Above All.



Greetings from my Annual Tour at Shaw AFB, SC!!! For two weeks out of the year I'm put on orders to work in my "real" job -- the position that I'm trained to do should I get activated full time.

For these two weeks, I put on an "active duty" hat and work on Director-of-Operation tasks with the full-time active duty Director of Operations for the weather squadron my unit supports. I've been gainfully employed on various tasks that I could manage in my two week stint...nothing too long-term, which is nice. I got to talk on the phone with someone in Egypt this morning :-)

This week was also the launch of the US Air Force's newest ad campaign: "Above All."

They mean "Above All Adversaries", by the way, not "Above All Other U.S. Armed Services".

I've already seen the commercials on Foxnews and the USA Network: "Meet SSgt Jones of the Air Force CYBER-COMMAND!" I guess if I wanted to sell the Air Force to a young man who really enjoys, say, playing his Wii, showing someone fighting our cyber-enemies will do it!

Based on what I've read about the campaign, we can expect to see ads aimed towards parents and other adults who influence kids' lives...similar to those Army Strong commercials where the announcer is saying, "Parents, if your child wants to discuss opportunities in the Army, please listen."

If anyone is reading this who has a kid considering service in the Armed Forces, please do listen. We need good people.

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2 Comments:

At Monday, March 3, 2008 at 4:17:00 PM CST , Blogger Don Miller said...

MM,
You've made the big time. Fotomom sent me that link and they quoted you!

 
At Tuesday, March 4, 2008 at 5:59:00 AM CST , Blogger Motherwise said...

Aiming at the parents/adult influencers is a great idea. I just read that no matter what we parents might think, our kids do actually pay attention to us. (ANd even value our opinion. Shocking!)

 

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